Stock and investment newsletters are a great way for investors to get new ideas, access the latest news, and make different investing decisions. This does not influence our recommendations or editorial integrity, but it does help us keep the site running. If you’re looking to rethink your email marketing strategy, we can help, get in touch.At no extra cost to you, some or all of the products featured below are from partners who may compensate us for your click.

(Just make sure they get the valuable asset immediately.) You can extend the reach of this content by promoting it via your social channels. Marketers across many sectors use ‘lead magnets’ – a reward for visitors in exchange for filling in their email address in a sign-up form.Ĭommonly a whitepaper, report, case study or other data-driven research that’s gated, lead magnets are designed to address readers’ pain points and showcase the intellect and capabilities of the business. Offer incentives for newsletter subscriptions For example, if they’ve just read a great article, the language should be along the lines of: “sign up for more insights”. Attract your reader’s attention with something fresh and appropriate for the business area in question.īe specific about what you’re offering, remind them of the benefits of subscribing and be clear about how often they will receive the newsletter, in case they’re concerned about being overwhelmed with emails.Īlso note that the language around your sign-up box should vary according to where the site visitor is in their journey. It’s a good idea to experiment with different phrases that speak to your audience. The language in your subscription CTA needs to be on-brand, relevant and to the point. Language in your newsletter subscription messaging If you have a current report available that’s likely to be attractive to your desired segment, try publishing a short article that summarises the report and ask for newsletter subscriptions at the end of the article to have the full guide or report emailed to the reader.Īlso, think about having everyone in your organisation include the newsletter subscription link in their email signatures with a strong opt-in message. You can also include links to sign up within your blog pages, like this UBS example – see the ‘Want more insights?’ CTA at the end of this article about 5G in China. The best you can do is add a subscription form on your LinkedIn company page by pasting your sign-up form URL into your contact information. While there are apps that let you add sign-up pages on Facebook, and Twitter Cards that let subscribers sign up for an email list, LinkedIn doesn’t encourage it. Hosting a free webinar or other desirable event is an opportunity to add a link to solicit more sign-ups: free insights in exchange for contact details.Īdding CTAs in your social media is another option. Put links to your sign-up page on all your online assets This makes it a longer journey for the subscriber, but the pay-off is the email marketing is more personalised to the user.ģ. (See these BlackRock and Vanguard pages as examples.) This definitely increases the number of clicks required and necessitates a sign-up page.īecause large firms often publish a range of daily, weekly and/or monthly emails for investors to select from depending on their areas of interest, it also means asset and wealth manager sign-up pages may have more steps than your average consumer brands. The reality for many financial services brands, in particular asset managers, is there are regulatory requirements that mean you need to ask clients to read terms and conditions first, then enter their details. The other general rule with newsletters is if you do have a sign-up form, try and make it as short as possible, asking for essential information only – again, to deter people from dropping off during the subscription process. Instead, grab their email using an easy, immediate entry field, often through an embedded data capture form on the home page and other highly-trafficked pages. Every click is making it more likely they’ll drop off, regardless of the incentives. When asking people to subscribe to your EDM, as a general rule avoid having them click away to a sign-up page. When you’ve figured out your best potential placements, it’s a good idea to A/B test different options and see what works best for you. It’s surprising how many firms bury their sign-up CTAs on interior pages, given the great ROI newsletters deliver to marketers. The UBS Chief Investment Office has links from several of its relevant pages to increase the likelihood of attracting newsletter subscriptions, using different wording depending on context.

Vanguard’s home page for Institutional Investors uses a ‘subscribe’ link in its top navigation bar, and another link in the web footer to catch people using the site map. “ Your CTAs to drive newsletter subscriptions should be easy to find, in multiple locations.”

Financial it newsletters